Riding for the brand is not something to be taken lightly. While it can, and should, carry over into other aspects of life such as business, the brands you ride for are your family and your country.
At a glance, some think “Ride for the Brand” goes without saying, that it is not worthy of being written. While at times it seems only natural to uphold your family and country’s name, there will be times when riding for the brand will test your mettle. It will force you to make decisions that are not easily made. Instead of having the luxury of being able to “look the other way” you will be held accountable.
Anyone can stand up for something that is strong and unchallenged. Will you still be standing tall when the going gets a little tougher, or will you fade into the woodwork?
On April 19, 1775 British troops set forth to seize our munitions and weaponry in Concord. A militia group known as the “Minutemen”, aptly named as they were troops who could be prepared to fight in literally one moment’s notice, rose to meet the well trained British army.
As you may imagine, standing up to the powerful British army would be terrifying. Those men did not have to bear arms. They could have ignored Paul Revere as he cried out, “The British are coming, the British are coming!” and remained safely in their homes. But they didn’t, they rode for the brand and they drove the invading British troops back to Boston. They put their lives on the line for America, and some of them did not get them back.
So began the Revolutionary War, the fight for our freedom. Take a moment to ponder where we might be as a nation if those men had cowered and allowed the British troops to march in unopposed.
Along with protecting your country you must also protect your family. I am not speaking only of protecting your family in a physical sense, I am speaking of your duty to uphold and protect your family’s name and the well being of its members. Hold yourself and your family members to a very high standard. You are all “walking billboards” and you advertise your family’s name everywhere you go. Remember that your actions and lifestyle represent your family as a whole, as do the actions and lifestyles of your family members.
In riding for the brand we will all face our own battles and difficult decisions. Uphold your values and ride for the brand in both the hard times and the good. Protect your family and your country at all costs. This is your duty.